Many moons ago when Levis tried to put the squeeze on a little British company called Howies. It put them into the national news. Since then and for a long time before I have been working fulfilling a Howies philosophy – wear it out. Last week I had to retire three pairs of jeans and trousers, some more than 20 years old. Time for a new pair, but none of this skinny jean nonsense.
R O T H A R . C O M 