Wear It Out

Many moons ago when Levis tried to put the squeeze on a little British company called Howies. It put them into the national news. Since then and for a long time before I have been working fulfilling a Howies philosophy – wear it out. Last week I had to retire three pairs of jeans and trousers, some more than 20 years old. Time for a new pair, but none of this skinny jean nonsense.

Howies Jeans

Howies Jeans

Howies Jeans

Howies Jeans

Author: Cris Bloomfield

Usually mountain biking in the North.

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